How can companies make smart investment decisions in solar, renewable electricity, and PPAs amid changing incentives and regulations?

To make the right investment decisions, companies need to evaluate their electricity consumption and how stable or volatile it is. Most companies with significant electricity use don’t rely on just one solution — they build a portfolio that includes a mix of on-site solar, renewable PPAs, and EACs.

When market conditions are stable, companies are more likely to commit to long-term investments like PPAs or installing solar panels. But when there's uncertainty — around incentives, regulations, or electricity prices — it's harder to make those long-term bets. In those cases, many companies shift more of their strategy toward flexible options like EACs, which let them maintain progress on emissions reduction without locking in major commitments.

The key is to balance impact, cost, and flexibility, and adapt your mix over time as the situation changes.